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Reasons for maximising response rates Receiving a low response rate from your survey will skew the results  due to response bias, as certain types of people are more likely to  respond to surveys than others so certain views will prevail. A higher response rate allows more robust statistical calculations to be carried out: a high number of responses is essential if you wish to look at responses from different sub-groups such as those from particular regions. The success of the survey depends on a good response. The better the rate, the more representative the survey will be of the population. A  response rate above that anticipated will bring more confidence and reliability to the results. Likewise, a response rate that falls short may bring into question the reliability and representativeness of the findings. By following simple guidelines you can significantly increase the number of respondents who complete your survey, read on to find out how. Actions you can take to maximi