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What to Expect at EFM , Berlin Germany

Red Carpet @ 66th Berlinale Film Festival
MGB Restaurants Panel Discussions
Co-Production Market
European Film Market and Berlin film Festival is one of the most renowned Film Festival across. Getting the best out of this festival and the market is the goal of most of the prospective filmmakers as well as professional film makers or associates . It's very important for us to get the maximum out of it we plan on properly and work out your plan.

Step -1 The most important thing is to plan ahead , the best way is to find out data from their website once you have registered on their web EFM which has got the Buyers, ,Attendees, and also the Exhibitors .

Step -2 Find out who you would like to see ? for example if I want to meet the buyer for my movie so I would look forward for the profile of the buyers who would be interested to buy a content from a particular country like I'm selling content from Japan so I will need to find a buyer who is interested to buy the content from Japan

Step -3 This can be very carefully monitored I mean you have to go through those research work you have to go through the profile check the website says , the last films they have purchased check the kind of genre that they do it
Me with Dullen , a Horse Sizer at Netherlands Film Commission Booth

A little research work can help you in finding the Potential Buyers and if you're looking forward to buy the content so you find the Exhibitors based on the search of countries they would like to send the content ( which is very easy in the web site) .I buy exhibitors , sales agent of independent films ,lot of country specific films so again you have to apply the same philosophy that you would like to use for the buyers
As a visitor and the producer the most important thing is to network with the people find out the latest technologies available .Find out the various potential financing options so in this case the EFM also have the producers home and in the producers of you can actually arrange a one-to-one meeting with the mentors and these mentors can help you in finding or maybe help in guiding the project and honestly it could one of the best project on the programme one should attend.
Producers Hub also has various presentations and panel discussions which are country specific on the market specific order which can also be General
Presentation on Distributors at Producers Hub
 Again the important thing is to find which presentation you would like to see on the panel discussion you would like to participate again it depends upon your requirement but in case you are like most of us you may want to have a bit of everything.
Presentation at Producers Hub

You can roam around the various coproduction market in which you can do the networking and that other projects which are pitched or you can also come up with your own project via the deadlines they announce online .If the Bernie selects you, you then definitely you can see your project take off
There is the Berlin talent hub and this is basically leave for the upcoming talents not only based in Germany but they can be based internationally in ,distribution ,production, direction , script writing
Another important the event that one should attend the networking cocktails during the networking cocktails you are more easily accessible to the inner circle people sometimes they may want to share their experiences

Not only professional you can find the people similar like you ( in my case upcoming) would like to share their knowledge with you share their experiences internationally You would also like to take them as a part of the future team so again it's up possibility of creating more network
EFM was perhaps a very large and well organised event and I would suggest if you get chance if you get time if get some money to invest these are the places where you can actually invest on the future
The best aspect about EFM is that it also has the International film Festival so you can also see the festival screening festival selection you can also see the market premiers , When you have all this research work it really helps for you to take off for planning a project and see how the internationally the projects are being selected , talk to the Producers who have been able to find the good team and their work is already in showcase
Networking Cocktails












One of the most important aspect that any producer or the potential filmmaker would like to see is getting the project financed and particularly in the FM I saw various European countries to provide red carpet for the producers of the film the project into their countries and they may get some sort of a cash a bit more taxes rebate like World Cinema Fund, Netherland Fund , Estonian Cash Rebate, Dublin Cash Rebate .So it can be a good opportunity in case you plan to save some money but again you have to plan as per your project. Once you get to know how the whole process works attending these market really be successful if you can't stay there meet potential distributors meet potential partners and your potential buyers so even if you find one or two of four good contacts I'm in that sense all the best for the future .

Rohit Gupta
(Rohit Gupta is an Independent Film Producer Based in India)

Public Profile
https://in.linkedin.com/in/rohitfbp

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